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Hi! I'm

Josh

👋

I write award-winning copy that gets inside people’s heads—and stays there.

What I Do

Services I Offer

Creative Copywriting

I write clear, confident copy that sounds like a real person, not a template.

From website messaging and landing pages to email campaigns and brand voice development, I shape words that actually connect.

The goal is simple: help your audience understand you quickly, trust you faster, and feel compelled to act without being pushed.
Ad ScriptsBrand PostureConversion CopyE-Mail marketing CampaignsNarrative StrategyShort-Form Video Copy

Digital Content Strategy

Content works best when it has a plan behind it.

I build content ecosystems that align with your goals, audience behavior, and platform strengths.

That includes editorial strategy, blog direction, video concepts, and social frameworks that keep your brand consistent while still feeling fresh and relevant.
Blog Content PlanningContent Strategy DevelopmentCross-Platform Content MarketingEditorial PlanningSocial Media Strategy

Brand Narrative & Advocacy

People connect to stories, not slogans.

I help brands define what they stand for and communicate it in a way that feels authentic and grounded.

Whether you’re navigating cultural conversations, industry shifts, or purpose-driven messaging, I craft narratives that build trust and credibility without sounding performative.
Brand StorytellingCommunity ManagementMission-Driven MessagingNarrative ConsultingReputation ManagementThought Leadership Content

Performance Marketing

Creative means nothing if it doesn’t move the needle.

I develop campaigns built around measurable results, blending sharp messaging with data-driven insights.

From paid ads to conversion funnels and audience targeting, I focus on strategies that turn attention into real growth.
A/B TestingAd BudgetingConversion OptimizationMarketing AnalyticsPaid Media CampaignsPerformance Marketing Strategy

About Me

My Education & Experience

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From hands-on experience in the field to rigorous specialized training, each entry here represents a commitment to growth and excellence in my craft.

Explore the timeline below to see how these diverse experiences inform the unique perspective and skill set I bring to every project.

Experience

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BadBrain

2012 — Present

Owner/Operator, Digital Visionary

As part of an agency collective, I developed digital assets for Warner Bros.’ Barbie and Aquaman & The Lost Kingdom campaigns, driving 84M+ engagements. I also led inclusive content strategy for DC PRIDE (2022-24), achieving 300% YoY organic growth.

Furthermore, my viral, meme-driven creative earned 12M organic views for entertainment clients without any paid media spend.
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Nationwide

2019 — 2021

Digital Marketing Manager

As Content Strategy Lead for the Advisor Advocate blog, I collaborated with 50+ SMEs to produce over 200 articles that increased advisor engagement by 75%.

As a key copywriter for Nationwide’s Peytonville campaign, my work contributed to a 158% lift in brand recall. By aligning this content across omnichannel social and email streams, I successfully grew financial professional leads by 62% YoY.

Education

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The University of Akron

Master of Arts (MA), English

I earned my MA in English Literature, specializing in mid-19th-century American Literature and cultural studies.

My work in this niche led to several conference presentations and peer-reviewed publications, fueling my passion for exploring the intersection of history and narrative.
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The Ohio State University

Bachelor of Arts (BA), English

I earned my BA in English, focusing on the intersection of Narrative and Film Studies.

As a student researcher, I partnered closely with professors to conduct deep-dive research, eventually presenting our findings at conferences and editing pieces for peer-reviewed scholarly journals.

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Happy clients

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Get in Touch

Let's talk about your project!

Let’s embark on creative journey together by shaping a visual narrative of your brand in the crowded digital space.

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Prefer Sending an Email?

josh@joshwroteit.com