Creative copywriting
Clear, confident copy that sounds like a real person, not a template. Built to be read once, remembered twice, and converted on the third pass.
Words are the cheapest thing a brand makes and the most expensive thing it gets wrong. One confused homepage sentence costs you readers you never hear from. A voice that wobbles between the website, the emails, and the ads makes a company feel less trustworthy than it actually is. I treat copy as the load-bearing part of the brand, because that is what it is.
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I work the way a good editor works. I read everything first, find the sentence the brand has been trying to say, then build outward from it. What you get is copy that argues a point, holds one consistent voice across two hundred pieces of content, and reads fast enough that nobody leaves before the part that matters.
Brand voice systems
A documented voice, vocabulary, rhythm, do/don'ts, examples, anyone on the team can pick up and write in.
Website & landing pages
Homepage, about, product, pricing, lifecycle landing pages. Built around the actual decision being made on the page.
E-mail & nurtures
Welcome sequences, lifecycle, win-backs, transactional with a soul. Tested, iterated, and tagged so you can read what worked.
Ad scripts & shorts
30/15/6-second cuts for paid social, OTT, pre-roll. Hook, payoff, CTA, in that order, every time.
Conversion copy audits
Page-by-page teardown of what's making the user stall. Specific, prioritized, written-not-bulleted.
Narrative strategy
The story above the campaign, what your brand is actually saying, and what the next 12 months of comms should add up to.
How I work
Listen & read
I read everything you've already written. Old decks, old scripts, customer transcripts, support tickets. The voice is usually already in the room.
Define the voice
A short, opinionated guide. Three adjectives. A list of things I'll never say. Five lines I'd be proud to ship tomorrow.
Write & test
First drafts arrive in 5–10 days. I send them, learn what worked, and rewrite the page-two stuff with that data in hand.
Hand off
You walk away with a voice doc, a swipe file, and a Loom of me reading your lines aloud, so the next writer knows the rhythm.
Founders past the scrappy stage
You've outgrown the copy you wrote at 2am during the raise. You need a voice that sounds like the company you're becoming, not the one you started.
Marketing leads without a writer
You have the strategy and the channels. What's missing is the person who can make the words land, consistently, without a month of revisions every time.
Agencies that need a ringer
You want a senior writer who drops into a brand voice, hits the deadline, and needs no hand-holding. White-label, embedded, whatever the structure is.
Brand voice guide (PDF + Notion)
Homepage + 3 cornerstone pages
E-mail sequence (5–7 sends)
Ad scripts (:30 / :15 / :06)
Swipe file & rationale
Two weeks. The cheapest way to find out if I'm the right fit for you.
- Copy + competitor audit
- Three-adjective voice direction
- Ten reference lines
- One rewritten cornerstone page
The core engagement most clients actually want.
- Full voice doc + language matrix
- Up to 8 core pages, fully drafted
- Two structured revision rounds
- 30-minute team training
Ongoing, for teams shipping copy constantly.
- Monthly copy across channels
- Voice stewardship + QA
- Priority turnaround
- Quarterly voice review
Where this actually shipped
UGC launch
Voice + post architecture for a campaign that turned a movie into a verb.
Read the case → DC Studios, Aquaman 2 84M+engagements in 90 days
Global launch copy across 12 markets, six platforms, one brand voice.
Read the case → Nationwide, Peytonville +28%CTR on key CTAs
Ad messaging A/B'd over two years until every line earned its placement.
Read the case →Do you write in my voice or yours?
Yours. Mine's louder than what most brands need. The job is to figure out what your brand sounds like when it's confident, and write that, consistently, until your team can do it without me.
How long does a voice project take?
A focused brand-voice + homepage engagement is usually 4–6 weeks. Bigger systems with full site rewrites land in 8–10. I'll tell you the truth on a kickoff call before you commit.
Can you work with our existing brand book?
Always. Most brand books say what you stand for; very few say how you sound. I extend, I don't replace, and I show my work in margin notes so your team can see the logic.
What's the smallest engagement?
A two-week 'voice sprint', audit, three adjectives, ten reference lines, one rewritten page. Cheap way to find out if we work well before either of us commits to more.
Let's make something worth reading.
Tell me about the brand, the audience, or the weird idea you can't stop thinking about. I write back within 48 hours.