Brand narrative & advocacy
Help people understand what you stand for, how it shapes your work, and what you’re prepared to do about it.
A company’s story needs to explain what it does and the choices behind the work. If you’re taking a public position, people also need to know what you’re prepared to support. I help you put both into words you can stand behind.
I talk with the people who know the company best, including the ones who’ll tell us when something doesn’t ring true. We use what we hear to write a story you can back up, then work through the questions people are likely to ask.
Who this is for.
Founders at a turning point
You’re raising money, entering a market, or marking an anniversary, and need to explain what the company is here to do.
Mission-driven organizations
You’re working toward something that matters and want the writing to explain it with care. We can give people the details behind the mission.
Teams facing a cultural moment
You’re considering a public response to a heritage month or news event. We can work through what you have to contribute and whether speaking is the right choice.
What we work on.
Core brand story
Why you exist, who you’re for, and the lines you won’t cross, said plainly enough that anyone can repeat it.
Mission & manifesto
Words for the big occasions, milestones, annual meetings, and public announcements, written to be read and to be said out loud.
Cultural moments
When to speak up, when to listen, and how to talk about hard civic news without sounding hollow.
Community engagement
How you show up for fans and stakeholders between launches, planned for the long haul.
Speeches & articles
Articles, keynote remarks, and interview prep, written for your leaders and sounding like them on a sharp day.
Reputation & clear counsel
Clear information and considered answers when something goes wrong in public.
How it goes.
Listenfirst
I speak with executives, frontline staff, customers, and people outside the company to hear where their accounts agree and where they differ.
Findthe story
One central story, one paragraph that says it, and three proof points you can back up.
Test itwith real people
Before anything goes wide, trusted people inside and outside the company read the drafts and tell us where the language rings false.
Say it& keep saying it
Your leaders get talking points, answers to difficult questions, and guidance they can return to as the work develops over the next year.
What you walk away with.
The story, in one paragraph
Clear enough for anyone in the company to repeatA manifesto worth reading aloud
For the page and for the stageA plan for the moments that matter
Twelve months of when to speak and what to sayAnswers for the hard questions
So leaders aren’t improvising under pressureA steady hand every quarter
A quarterly check on whether the story still holdsWays to work with me.
The core story
Your company’s story, worked out and ready to use.
- Interviews with your team and your customers
- The story in one paragraph
- Three proof points that check out
- Key messages your leaders can keep close
The full mission
The manifesto, plus a clear way to handle cultural moments.
- Your mission and principles, in plain words
- A manifesto for the page and the stage
- A simple way to decide when to speak up
- Talking points for your spokespeople
Counsel on call
Ongoing help whenever you’re about to say something big in public.
- A quarterly check that the story still holds
- Speeches and op-eds for your leaders
- Fresh answers as new questions come up
- A fast call when something breaks
See it in the work.
92%Positive-to-neutral sentiment
Three years of Pride editorial that kept creator credit inside the news.
Read the case study
EmmyPrimetime Emmy for Outstanding Commercial
Collaborative writing on “Teenage Dream,” the 2022 winner.
Read the case study
1.5MNew followers across two seasons
Live-episode social and advocacy on TikTok and Instagram.
Read the case studyQuestions before we start.
How does narrative differ from PR?
Can this work if our leaders are quiet?
Do you provide crisis communications?
Do you execute NDAs?
Send me the messy version.
Tell me what you’re preparing to say and why it matters now. We can start with the questions you’re still working through. I read every message myself and reply within 48 hours.