Digital content strategy
An editorial plan built around the people you want to reach and the time your team has. I help you decide what’s worth publishing, then turn those decisions into briefs and a calendar you can work with.
I start by reading what you’ve already published. Who was each piece meant for? What does it give that reader? Is the information still useful? Those questions help us decide what to keep, revise, or retire.
We start with what you’ve already published and the people you want to reach. From there, we choose the subjects you can write about well, decide how often you can publish, and build a calendar your team can actually use. I can stay involved or help your team take it from there.
Who this is for.
Teams buried by the calendar
You’re publishing regularly and want to understand what people find useful. I help you look at the work and the results before deciding what to make next.
Brands restarting a quiet channel
Your blog or social accounts have been quiet. We can plan a return that fits the time and people you have, so it’s easier to keep going.
Leaders who have to defend the budget
You need to explain what content is doing for the business, in numbers your leadership already cares about.
What we work on.
What you publish
The subjects you cover, the readers you want to reach, and the voice and publishing schedule that suit each channel.
Calendar & schedule
A rolling 90-day plan: what’s coming, in what form, who’s writing it, and when it’s due.
Long-form direction
Briefs for articles, case studies, and essays, with the purpose and research requirements agreed before writing starts.
Social & distribution
Turning your strongest long pieces into short ones that feel at home on each platform.
Podcasts & video
Structures for interviews, short clips, and webinars that all point back to the same central idea.
Monthly check-ins
A look at what moved readers, what didn’t, and what we change in the calendar because of it.
How it goes.
Look atwhat you have
I read your published work alongside the results, looking for useful pieces to build on and older material that needs attention.
Pickthe topics
We agree on three or four core topics and the few numbers everyone, leadership included, will watch.
Getit moving
The calendar goes live, writers get their briefs, and nothing publishes without a quality check.
Learn& adjust
Every month we look at what landed and what missed, and the next round of briefs changes because of it.
What you walk away with.
A clear read on what you have
What’s working, what’s fading, and where the openings areTopics your team can own
Who each one is for and how it soundsA calendar you can keep
90 days planned, with formats and ownersWriters who start ahead
Briefs that tell each writer what the piece is forNumbers leadership can read
What worked last month and what we change, in plain wordsWays to work with me.
Starting point
Four weeks to review your content and channels, choose three core topics, and agree on what to measure.
- A full look at your content and channels
- Where you sit next to your competitors
- Three core topics to build on
- The few numbers worth watching
The whole system
Everything built with you, then handed to your team to run.
- The strategy, worked out with your team
- A rolling 90-day calendar
- Briefs and editing standards for your writers
- A kickoff session to get everyone on board
Editor on call
Ongoing direction, with a monthly look at what’s working.
- Monthly briefs and a read on drafts
- Check-ins with your writers every two weeks
- Monthly results and adjustments
- A quarterly look at the bigger plan
See it in the work.
45MOrganic impressions
Three June campaigns, each planned around a new reason to pick up the anthology.
Read the case study
+75%Content engagement increase
A shared editorial process for more than two hundred articles, developed with fifty subject-matter experts.
Read the case study
43%Fewer repeat player questions
Closure FAQs and community updates that gave players a place to find answers.
Read the case studyQuestions before we start.
Do you replace our content team?
Can we skip the audit?
How do you handle SEO?
Which metrics do you track?
Send me the messy version.
Show me what you’re publishing and where it’s getting difficult. An existing calendar, a quiet blog, or a list of ideas gives us something useful to start with. I read every message myself and reply within 48 hours.