2023Open Beta closure
Thank the community. State the date.
The post opened by thanking the MVP community, then stated June 25 clearly. The explanation followed: the team was preparing for full launch.
Explain the decision
← All work09 · Game · 2022 to 2024
MultiVersus
Writing when players needed an answer. Closure and return announcements in the familiar MultiVersus voice, with the dates and details stated plainly.
−43%
Repeated player questions after the closure FAQs
Client
WB Games / Player First
Role
Social and community voice
Discipline
Closure and return announcements
Years
2022 - 2024
Sc. 09A · The briefWriting when players needed an answer
The idea
The closure had to give players an answer. The return had to name what changed.
I wrote community copy around the closure and return. Dates, new content, netcode, and engine changes needed to be clear, with the familiar account voice helping the posts fit the conversation players were already having.
Two posts show how much the writing could change with the moment. In March 2023, players needed to understand why Open Beta was closing and what the team planned to do next. A year later, they needed a return date and specific reasons to believe the game had changed.
// People with real time in the game
The wait needed to
produce something
More than 20 million people had played within a month of the July 2022 open beta, so the closure post was talking to people with real time in the game. The return post, announced March 11, 2024, had to show them the wait had produced something: a rebuild in Unreal Engine 5 and new netcode.
Sc. 09B · The workCommunity updates · Closure and return · Player FAQs
Two posts,
one year apart.
One post closed the Open Beta. The other brought the game back. Both kept the account’s voice and put the facts first.
Goodbye, then hello.
March 2023 · March 2024
2024The return
Name what changed. Reveal the date.
A quick checklist moved through the community, updated netcode, Unreal Engine 5 and Tony Huynh before revealing May 28.
Give the details
01March 2023
The Open Beta update
I opened the closure post by thanking the MVP community, then stated June 25 clearly. The explanation followed: the team was preparing for full launch, with new content, features, and modes planned for the return. The announcement referred to early 2024 as the plan at that time.
People had invested time and feedback in the game. The copy needed to acknowledge that relationship and answer the immediate practical questions. I wrote and published the post with the team’s campaign media attached.
02March 2024
Giving the return some energy
The March 2024 announcement had a different pace. A quick checklist moved through the community, updated netcode, Unreal Engine 5, and Tony Huynh before revealing May 28.
The account’s familiar phrasing welcomed players back. Naming the technical changes gave them information they could use to judge the relaunch.
What it delivered
18%
stronger completion on relaunch videos that led with product details
03Listening window
Answering the same question once
After the closure post, the same questions kept arriving. Plain answers went in one place: the closure FAQs.
What it delivered
−43%
repeated player questions after the closure FAQs were published
04Final season
Staying in the conversation
Community updates kept the same plain, familiar voice through the final season, with core competitive players as the audience.
What it delivered
70%
positive sentiment among core competitive players through the final season
Close, listen, return.
Release patternOpen Beta closure
Explain the decision
State the decision plainly.
Listening window
Track questions
Publish useful answers.
Return
Give details
Lead with systems changes and date.
Season after season
Key art and gameplay
Sc. 09C · By the numbersScale and community
What the community did next.
20M
Players in month one
Players in the first month of the July 2022 open beta. This milestone predates the closure and return posts shown here.
Followers added
400K+
Social followers added through the early program
Reveal trailer views
50M+
Combined views across reveal trailers
Question reduction
−43%
Fewer repeated questions after closure FAQs were published
Sc. 09D · Inside the caseTrailer and gameplay
Watch
Official cinematic trailer
Production credits
EngagementSocial and community voice
DisciplinesCommunity updates · Closure and return · Player FAQs
CollaboratorsPlayer First Games and WB Games teams
Years2022 to 2024
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