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Where I come in

You might have a launch coming up, a website that no longer sounds like you, or a draft you can’t quite get right. Bring me what you have. We’ll work out what needs saying, and I’ll stay with the writing through the final edits.

Barbie winking into a heart-shaped mirror
01

Creative copywriting

The job

I start with how your team talks about the work when the explanation comes easily: in a sales conversation, an email, or a draft that gets to the point. We use that as a starting place for the website, campaign, or script you need.

Right for you if
the words you’re using no longer explain what you do.
See everything it covers
What changes
D/01Your voice, settledWe agree on how you sound, so nobody has to guess again
D/02Homepage and key pagesFinished copy that says what you do on the first read
D/03Emails worth openingFive to seven that sound like a person wrote them
D/04Video and ad scriptsThree ideas, each cut to 30, 15, and 6 seconds
D/05Lines your team can borrowThe best lines and why they work, for whoever writes next
Proof
2.4× more saves
Warner Bros., The Batman
28% more clicks
Nationwide, Peytonville
15M+
Warner Bros., Barbie
Superman flying under a rainbow in DC Pride art
02

Digital content strategy

The job

You may already have more content than you know what to do with. I help you decide what to keep, what needs another draft, and what you can stop producing. Then we build a plan around the readers you want to reach and the time your team actually has.

Right for you if
you’re publishing regularly and want a clearer plan for what comes next.
See everything it covers
What changes
D/01An honest look at what you haveWhat’s working, what’s stale, what to let go
D/02A reason for every pieceThree or four core topics, who each one is for, and how it sounds
D/03A calendar you can keep90 days planned, with formats and owners
D/04Writers who start aheadBriefs that tell each writer what the piece is for
D/05A monthly look at what landedWhat worked and what we change next, in plain words
Proof
45M
DC Comics, DC Pride
200+ articles
Nationwide, Advisor Advocate
150K+
Warner Bros., Aquaman
RuPaul campaign portrait in water and fountains
03

Brand narrative & advocacy

The job

I help you explain the work, the choices behind it, and what you’re prepared to stand behind in public. We write from the facts, then prepare for the questions people are likely to ask.

Right for you if
you need to explain what your values mean in practice.
See everything it covers
What changes
D/01The story, in one paragraphBacked by three proof points you can stand behind
D/02ManifestoWritten to be read out loud
D/03A plan for the moments that matterTwelve months of when you speak up, and how
D/04Answers for the hard questionsSo leaders and spokespeople aren’t improvising
D/05A quarterly gut checkIs the story still true? What changed?
Proof
Emmy
Sandy Hook Promise
92%
DC Comics, DC Pride
1.5M
World of Wonder, Drag Race
An F-150 Lightning against an electric cyan backdrop
04

Performance marketing

The job

I write ads and landing pages and work with your media team on how to test them. We agree on what to measure, look at the results together, and use what we learn to plan the next round. Your team runs the accounts.

Right for you if
you want to understand what happens after someone clicks your ad.
See everything it covers
What changes
D/01The road to a saleEvery step from first ad to purchase, and what each one has to say
D/02Briefs for each platformWhat every ad has to say where it runs
D/03A test planWhat we try, in what order, and what counts as a win
D/04Landing page copyHeadlines, body, buttons, and form labels
D/05Monthly resultsWhat won, what we cut, what’s next
Proof
24% cheaper leads
Nationwide, Peytonville
+28% conversion
Ford, F-150 Lightning
22% lower cost per buyer
Warner Bros., The Batman
Contact

Send me the messy version.

Send me the brief, the page, or the idea you’re still working through. We can start there. I read every message myself and reply within 48 hours.

Start a projectBook a call