Words that Work as Hard as Your Ads
Copywriting isn't just about stringing together clever sentences; it's about engineering communication that drives immediate, measurable action.
I specialize in moving beyond brand awareness to deliver words that actively compel customers to click, purchase, or reserve.
Whether it’s finding the perfect conversational tone for a video script or crafting the highly optimized, concise call-to-action for a display banner, I ensure your message is clear, compliant, and—most importantly—profitable.
My approach to creating engaging copy and content centers around 3 key points:
What I Deliver:
Drafting and optimizing high-volume copy for paid media (social, display, search) with an emphasis on low Cost Per Acquisition (CPA) and high Click-Through Rate (CTR).
Creating clear, actionable documents that define your unique brand posture, ensuring all external communication is consistent across channels and compliant with industry regulations.
Designing systematic testing protocols for headlines, CTAs, and body text to continuously refine performance and identify peak messaging.
Developing short-form video scripts (30s, 15s pre-roll) and long-form commercial copy that maintains brand consistency while driving product value.